Join us for our inaugural back-to-School Block Party at Beauty Fest!

This event is in collaboration with Shine A Ligh7 and Da Beauty League!

Enjoy outdoor games, frozen treats, and music at Beauty Fest 2023, hosted by Shine A Ligh7, and take in the championship Da Beauty League game.

say hello at the block party

Come and say hi to the Breakaway Academy community. It’s the perfect time to kick off the school year by reconnecting with friends and making new connections.


Hospitality, Autographs, and Swag


Visit the Breakaway Academy booth at Beauty Fest to say hi and meet up with fellow students and parents.

Always a fan favorite, our alumni will stop by for autograph signings and free giveaways.

Buy Breakaway Academy swag, like t-shirts and hats, and we’ll donate 10% of the proceeds to Shine A Ligh7. 

Admission and Tickets


Admission to Beauty Fest and Back-to-School Block Party are absolutely free.

If you wish to attend the Da Beauty League game, you’ll need to purchase your tickets in advance.

Kids under 48” get in free to the games.

Wear Breakaway Academy Gear


Be sure to wear your Breakaway Academy shirt or hat to show school spirit.

No swag?  Bring cash to buy logo merch at the Block Party while supplies last.

Come party before the puck drops at Beauty Fest

All Beauty Fest activities are FREE, including music, face painting, games, frozen treats and more!


More About Beauty Fest


Shine A Ligh7 joins forces with the Da Beauty League to host a free, family-friendly event to bring awareness to youth mental health at the Braemar Ice Arena in Edina on Wednesday, August 23rd. Along with founder Paul Martin will be fellow NHL hockey players and alums as well as local collegiate hockey players.


Martin’s Four M’s


The event, called Beauty Fest, will honor Martin’s Four M’s – mental health, music, movement, and Minnesota – and will take place from 4:30-7:30 p.m. in the Backyard Rink at Braemar Arena. Events will be held in conjunction with Da Beauty League’s John Scott Cup Championship Game on Wednesday, August 23rd.


What to Expect


Family, friends, youth teams, and the like can look forward to music, airbrush tattoos, balloons, shoot-the-puck games, and frozen treats. Concessions will be available inside the arena with food for purchase. Attendees will also have a chance to meet Paul Martin and fellow NHL players and alums along with local collegiate hockey players.

Beauty Fest is free and open to the public, but tickets are required for the games. Fans can purchase tickets at and learn more about Martin and his foundation at


Bringing service learning to life

This event also marks the kickoff of our 6th graders’ yearlong service learning project. They are volunteering by facilitating outdoor games for Shine A Ligh7.

The grade level service learning program is a meaningful opportunity for each grade level to connect with a specific charity throughout the school year. Students will complete multiple service projects to help support the mission of their grade’s chosen charity. The yearlong charity relationship will build a deep connection and sense of community. Other grade levels will begin their service projects when school commences.

6th grade families, please be on the lookout for specific details regarding arrival times and drop off location.

Contact Jenna Olson at with any questions.